The New York-based coffee chain currently partners with local bakeries for the majority of its in-store food, which it said limits its ability to provide an ‘exceptional price’ for customers. The coffee chain is planning to take a ‘gamified approach’ to its rewards system, with Freiha citing the coffee chain’s ability to retain customers as key to attracting new investors.īlank Street is also seeking to develop an affordable breakfast menu. Regulars subscribers also receive 20% off branded coffee bags and merchandise. The New York-based premium coffee chain, which operates more than 50 stores across the US and 15 across the UK, received funding from investors including Left Lane Capital, HOF Capital, General Catalyst and Tiger Global.Ĭo-founders Vinay Menda and Issam Freiha said that while previous investment rounds have prompted rapid outlet expansion, the premium coffee chain would use its latest funds to scale its weekly Regulars subscription programme and explore food options across its existing stores.įor $12 a-week, subscribers can order Blank Street’s filter coffee, hot tea and cold brew coffee every two hours, with all other beverages, such as espresso and ‘signature drinks’, available for $1. The premium coffee chain is seeking to increase customer retention and repeat sales by scaling its Regulars beverage subscription service in the USīlank Street Regulars adds to a nascent in-store beverage subscription market in the US | Photo credit: Newmark Retailīlank Street Coffee has closed a $20m investment round to scale its Regulars coffee subscription programme and boost the range of food and beverages across its existing US stores.
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